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The demand for originality, expressed by the most important Italian business designers and agencies, met the new proposals of the Neapolitan and Campanian tourist offer.
This is what emerged from the Buy Mice Online 2020 workshop, organized by the Ediman publishing house in Milan, which took place on July 16 at the Starhotels Terminus in Naples.
The new Destination Naples brand of the Bay of Naples Finest Association took part in the workshop: a growing network that currently brings together forty partners, both in the leisure tourism sector and in the organization of events, united by the idea that synergy will be the driving force behind the promotion of the territory.
In this phase of tourism recovery, the territory needs cohesion and collaboration among professionals in the sector in order to develop formats based on tourism demand. This demand is changing not only because of the recent anti-Covid regulations, but above all because of the search for novelty and the desire to move away from the usual tours, based on a standardized image of Naples crystallized in clichés. The search for an unusual, eco-sustainable Naples, to be discovered and experienced in a different way, is the challenge that Destination Naples has taken up.
Among the new proposals presented by the new brand are Palazzo Doria d’Angri, recently subjected to careful restyling; the Motonave Patrizia of NLG, a vintage ferry, completely refurbished, proposed as the leading charter ship in the Gulf of Naples; and the Complex of San Lorenzo Maggiore, which offers a walk through its archaeological area and, for events, the fabulous Sisto V Room, once a refectory and later the Parliament of Naples.
The Antico Borgo Orefici Consortium, which connects the iconic Museum of the Treasure of San Gennaro to the workshops of its goldsmiths, active for 700 years with creations of all kinds, presents itself with the itinerary “La Via dell’Oro”.
Guided tours and rooms for events are the proposal of the Monumental Complex of Sant’Anna dei Lombardi, which, in synergy with Treasure Hunter, has created a fun treasure hunt in the heart of Naples.
To experience Naples in all its aspects, a culinary experience is a must. Among the protagonists of this sector is SIRE Ricevimenti, one of the main Italian banqueting companies, which has been operating for over 25 years in the field of catering for events, congresses and weddings.
Among the partners of Destination Naples there is also Jonglez Edizioni, which has published the guide “Unusual and Secret Naples” by Valerio Ceva Grimaldi and Maria Franchini. Nourishing the traveller’s innate curiosity, this guide leads the reader to discover a Naples far from clichés.
